If you're a fashion startup founder reaching out to a factory for the first time, you're not alone in feeling intimidated.
What should you say?
What should they already know?
Are you even “ready” yet?
The truth is, most factories want to work with prepared partners, not perfect ones.
This post breaks down exactly how to introduce yourself, what to send, and how to avoid common rookie mistakes.
1. Be Clear About Who You Are
Keep your intro short and specific. You're not expected to be an expert, but you do need to show you're serious.
Example: “Hi, I’m launching a small activewear line and am currently in development. I’m looking for a factory that can produce [type of product] with low MOQs and good communication.”
Pro Tip: Include your name, business (if you have one), and a quick sentence on what stage you're at (sampling, tech pack ready, etc.).
2. Say What You Need (Not Just “Can You Make This?”)
Example: “I’m looking to produce 150–200 units per style to start, with 2 styles in my first run. Ideally, I’d like to sample in [month] and go to production in [month].”
But, remember, you are not their only client, so do not rush them - the factory will more than likely not want to work with you if they feel rushed.
3. Attach What You Have
Don’t have everything? Don't have anything? That's okay, but I would start with booking a call with me before you go to a factory with nothing...
Do NOT go to a factory for your product development... They are there to produce, not design.
4. Avoid These Common Mistakes
5. End With a Clear Ask
Make it easy for them to say yes (or point you in the right direction).
Example: “Would you be open to reviewing my tech pack and discussing sampling options? I’d love to understand if we’d be a good fit.”
Optional Template to Copy & Paste:
Hi [Factory Name],
My name is [Your Name], and I’m starting a [type of brand] focused on [short brand vision]. I’m currently in development and looking for a factory that can produce [type of product] with low minimums.
I’ve attached my [tech pack/sketches/specs] for reference. I’m hoping to sample in [month] and go to production shortly after.
Please let me know if you’re open to working with small-batch brands, or if there’s someone else I should speak with.
Thanks so much,
[Your Name]
[Email]
[Instagram/Website (optional)]
You don’t need a huge budget or fancy deck to start the conversation, you just need clarity, preparation, and respect for the factory’s time.
Being organized sets you apart. And if you’re not there yet? That’s what tools like tech pack templates and sourcing guides are for.
It's also what I am here for as well :)