One of the most common questions I get from fashion founders is:
How many styles should I launch with?
Right behind that: What should I launch first?
If you're building your first collection, it’s easy to fall into the trap of trying to do too much—or waiting until everything’s “perfect.”
This post will help you map out your first line with focus, clarity, and real-world timing.
1. Start With a Small, Strategic Assortment
More styles ≠ more success. In fact, starting with 2–5 well-developed products is ideal for most startup brands.
Why?
Think in categories, not just items. For example:
2. Consider Seasonal Timing and Lead Time
Work backward from your launch date and include:
Avoid planning your launch around holidays or high-demand factory windows unless you're ahead of schedule.
3. Build in Room for Testing and Revisions
Don’t assume your first sample will be your last. Plan for 2–3 sample rounds per style and include time for:
4. Budget by Style, Not Just by Collection
Each style will have its own sampling, material, and production costs. A 4-style line might sound small, but if each one has 3 colorways or variations, it adds up fast.
5. Common Mistakes to Avoid
Your first product line doesn’t have to be big, it has to be clear. Focus on your hero styles, get your fit right, and build a strong foundation before expanding.
You can always add more later.